Capability 03 / 07

Augmented Reality Applications

Bridge the gap between physical and digital worlds. We create immersive AR experiences that enhance product visualization, training, and customer engagement.

Augmented reality overlays digital objects and information on the real world, seen through a phone, tablet or headset. It is useful wherever a person needs to see something that is not physically present yet, or needs instructions tied to the object in front of them.

Diagram · the AR stack
Digital content · 3D, labels, guidanceTracking · camera, depth, anchorsPhysical world · room, product, machineuser's view
Typical first engagement
6–10 weeks
Core team
XR engineer, 3D artist, product lead
Best suited for
Products that are large, expensive or not yet built; procedures that are easier shown than described; campaigns and exhibitions that need to be memorable.
In practice

Where it is used.

AR works best when it removes a real friction, such as not being able to see a product at scale, or needing both hands on a machine while reading a manual.

Real estate & construction
Walk through what is not built

Place a full-scale building or interior on a site or showroom floor, and let clients move through it.

Retail & manufacturing
Product visualisation and try-on

See furniture, equipment or fittings in the customer's own space, in the right size and finish, before ordering.

Industry & training
Guided procedures

Step-by-step overlays on real machinery for maintenance and onboarding, with completion tracked.

Culture & events
Exhibitions and campaigns

Interactive layers on exhibits, packaging or outdoor media, launched from a QR code with nothing to install.

Questions we hear

Before you start.

Next step

Scope an augmented reality project.

Open the brief builder with this capability pre-selected, or go straight to WhatsApp.